Zalando and Sephora have entered into a long-term strategic partnership that is set to revolutionize the online beauty retail industry in Europe. With this collaboration, Sephora will bring its extensive range of prestige beauty products from over 300 renowned brands to Zalando, enriching the beauty offerings for millions of customers. The focus of this partnership is to meet the lifestyle shopping expectations of customers by combining beauty and fashion.

What makes this deal significant is that it represents one of the largest moves in online beauty retail in Europe. Sephora, being the leading omnichannel prestige beauty retailer, will act as Zalando’s strategic partner for its prestige beauty offerings in all active European countries. The collaboration will initially launch in Germany and expand to other European countries in the coming year.

Sephora currently operates in 35 countries and holds a strong brand presence in Europe with more than 1,000 physical stores. On the other hand, Zalando boasts 42 million active customers across 20 markets in Europe. The objective of this partnership is to transform the online beauty shopping experience for Zalando customers. Sephora’s expertise in beauty curation, marketing power, and exemplary customer experience will combine with Zalando’s convenient delivery, payment, and return options.

David Schneider, co-CEO of Zalando, recognizes the immense potential of the beauty market for the company. He believes that the online beauty market in Europe is largely untapped and aspires for Zalando to become the ultimate destination for both fashion and beauty. By teaming up with Sephora, a preferred destination for beauty enthusiasts, Schneider envisions elevating the beauty offerings for Zalando’s customers and creating a platform for the digital success of brand partners.

Martin Brok, President and CEO of Sephora, expressed his enthusiasm about this partnership, acknowledging the ambition to innovate and delight customers. The integration of fashion, accessories, and prestige beauty in one place will allow Sephora and Zalando to present customers with an unparalleled premium environment where they can “look great and feel great.” Brok sees this collaboration as a crucial step in their European growth strategy and a representation of their vision for the future of beauty and retail.

Overall, the strategic partnership between Zalando and Sephora signifies the increasing convergence of fashion and beauty in the online retail landscape. As both companies aim to capitalize on the discerning and high-spending prestige beauty customer, this collaboration has the potential to reshape the online beauty market in Europe and provide customers with an enhanced shopping experience.

Useful links:
1. Zalando
2. Sephora