Zalando, the popular fashion e-tailer, is set to make a significant move by joining the prestigious DAX index on September 20. This will further solidify the company’s position in the industry as one of the largest players across all price ranges. Currently listed on the MDAX index since 2015, Zalando’s shares have experienced consistent growth over the past six years. Despite not reaching their peak valuation in late June, the company has met the criteria for inclusion in the DAX, which consists of the top 30 major German blue-chip companies traded on the Frankfurt Stock Exchange.

One of Zalando’s co-founders and co-CEOs, Robert Gentz, expressed his pride in the company’s accomplishments. From its humble beginnings of selling flip flops out of a basement, Zalando has transformed into a pan-European platform serving approximately 45 million customers. Gentz also acknowledged the potential for even greater success in the future.

Founded in Berlin in 2008, Zalando has experienced continuous growth since its listing in 2014. The company now collaborates with over 4,500 brands and partners. In the pursuit of long-term success, Zalando aims to achieve a Gross Merchandise Volume (GMV) exceeding €30 billion by 2025, while also aiming to capture more than 10% of the estimated €450 billion European fashion market. This ambitious goal reflects Zalando’s determination to establish a significant presence in the industry.

Zalando’s current share price has contributed to the company’s impressive market capitalization of nearly €25 billion, which represents a fivefold increase since its initial listing. Although Zalando was previously recognized for its mass-market fashion offerings, the company has been making strides to expand into higher price segments. Recently, Zalando announced its plans to enhance its selection of established and emerging designers, demonstrating its commitment to catering to a wide range of customer preferences and ensuring its continued growth.

Overall, Zalando’s inclusion in the DAX index signifies the company’s achievements thus far and reinforces its position as a major player in the fashion industry. With its ambitious growth plans, expanding brand partnerships, and diversification into higher price segments, Zalando is well-positioned to continue its upward trajectory.

1. Zalando Official Website
2. Zalando Market Data on MarketWatch