Zimmermann, an Australian fashion brand founded by Nicky Zimmermann in 1991, has surpassed all expectations to become a global success story. What started as a small clothing stand in Sydney’s Paddington area has now transformed into a renowned brand with flagship stores in London, New York, Beverly Hills, and Paris. Additionally, Zimmermann has a strong presence in department stores and online retailers.

One key aspect that sets Zimmermann apart from other brands is its distinct aesthetic. The brand combines the exuberance of Australia with bold prints and beautiful beachwear, all while maintaining a cool bohemian vibe. Zimmermann’s runway shows at New York Fashion Week were always highly anticipated events until the pandemic hit. However, the brand has managed to adapt and thrive despite the challenges. They have continued to showcase their collections through video shoots and have also opened new satellite stores in Cannes and Forte dei Marmi.

Despite the brand’s global success, Zimmermann still operates as a family business. In late 2020, Italian investment company Style Capital acquired a 70% stake in the brand, but Zimmermann remains heavily involved in the day-to-day operations. In a recent interview, Nicky Zimmermann discussed the brand’s expansion, the inspiration behind their latest resort collection, and the challenges faced in the fashion industry. She also expressed her vision for the future, which includes opening more stores and establishing Zimmermann as a global presence.

While the ongoing pandemic has temporarily halted travel and affected the fashion industry, Zimmermann remains committed to creating beautiful clothes that evoke memories of carefree holidays and celebrations. The brand’s unique blend of craftsmanship, attention to detail, and strong family foundation positions it to continue making waves in the fashion industry.

Useful links:
Official Zimmermann website
Zimmermann Resort 2022 collection at Vogue